InvestorQ : With Vivo out of the IPL sponsorship, who is in the reckoning?
Dhwani Mehta made post

With Vivo out of the IPL sponsorship, who is in the reckoning?

Answer
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Khushi Patel answered.
2 months ago


Due to the ongoing fracas at the border, VIVO is out of the BCCI sponsorship deal. That was largely along expected lines. The big question is, who takes over and provides the big backing to the IPL this year. As of now, the two frontrunners for the job are expected to be Coca-Cola India and Byju's, which has been making waves in the online education space.

The BCCI is planning to invite fresh bids for IPL sponsorship after Chinese smart phone manufacturer, Vivo, opted out as the sponsor. This could be a big hit for BCCI as the payment from the new sponsor is expected to be at least Rs.100 crore lower. Vivo was supposed to pay Rs.440 crore, but the new sponsor may only pay around Rs.320 crore.

It is not clear whether Vivo opted out of the sponsorship due to the LAC problems or whether BCCI had called for fresh sponsors.