Most multiplexes are already shut and will continue to remain shut for some more time. The situation is being capitalized on by the OTT players by aggressive on launches. For example, Amazon Prime Video, will premier seven films, earlier meant for theatrical release, directly on its platform. This has irked the likes of PVR and INOX. Big names like Carnival Cinemas have opined that the sum total of revenue from theatrical and other streams will always be greater than that from an OTT platform alone. PVR appeared to be more confident. Clearly, this is not the first time films premiered on streaming platforms. Cinema exhibition has continued to enjoy cine-goers patronage and affinity.