InvestorQ : Why is Paytm launching lending products for its customers?
Crowny Pinto made post

Why is Paytm launching lending products for its customers?

Answer
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Mahima Roy answered.
3 months ago


Paytm one of India’s most valuable unlisted digital unicorns, now expands the scope of its consumer lending product “Paytm Postpaid” to encompass offline retail and Kirana stores. This will ensure that the users will now not be required to withdraw cash to meet monthly household expenses. The Paytm Postpaid can be used to buy products of daily use like groceries, milk and other essentials from nearby Kirana stores. It can also be used to buy products at select retail outlets like Reliance Fresh, Haldiram, Apollo Pharmacy, Croma, Shoppers Stop etc. As of now, the number of customers of Paytm Postpaid is restricted due to the credit risk entailed. Paytm now plans to add 4 million customers to this service. Paytm is betting heavily on payment facilitation almost on the lines of Amazon Pay.