InvestorQ : Why is JSW group planning to merge its cement and steel businesses into one unit?
Riya Dwivedi made post

Why is JSW group planning to merge its cement and steel businesses into one unit?

Answer
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shrinidhi Rajan answered.
2 months ago


Let me clarify that the cement and steel businesses of the JSW group are not being merged. What they are doing is that the group has decided to combine the distribution and supply of its steel and cement business under the banner of JSW One.

The activities, under the banner of JSW One, have already commenced in Eastern India and are expected to expand on a pan-India basis over next couple of years. This is likely to be a one stop solution for home owners looking at all aspects of a home.

Parth Jindal has pointed out that the integrated entity will provide access to TMT rebars, cement, steel roofing and even paint through its outlets. In short, it will have everything that a builder or a homeowner needs to complete the construction of a house.

This is in line with the emerging trend in the last few years which has been to own the complete customer experience. But deepening the engagement with the customer, the intent is to improve the ROI and gradually transforming into a solutions provider.