In fact, the stock of Cox and Kings has fallen 80% in the last one year with nearly 60% fall coming in the last four months itself. There have been various reasons for the fall in the stock price. The company has seen some of its debt being downgraded due to pressure on revenues. On the business front, the company is facing falling revenue and also weak operating profits. Above all, the promoters of Cox and Kings have pledged their shares with banks and financers and that is also creating a worry after the prices have fallen so sharply. All these factors have taken the stock down.