InvestorQ : Why has Flipkart acquired Scapic and what does it hope to achieve through this acquisition?
Mary Joseph made post

Why has Flipkart acquired Scapic and what does it hope to achieve through this acquisition?

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Arusha Ray answered.
1 week ago
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Scapic is a company that is focused on enhancing customer experience and customer engagement by making it more visually appealing and effective. The Flipkart Group, which is currently owned by Wal-Mart, announced the acquisition of Scapic, a company focused on augmented reality or AR as it is better known.

Scapic is a Cloud-based platform which literally allows the creation and publishing of AR / 3D content, thus enhancing the user experience and navigation substantially. Scapic current business and client model focuses on e-commerce and marketing verticals.

Scapic will help make the Flipkart platform easier to navigate and richer for consumers in terms of content interface. Some of the changes planned with the help of Scapic include deeper camera experiences and virtual storefronts for deepening customer delight.

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