InvestorQ : Why has Chinese phone maker Vivo pulled out of IPL sponsorship?
indhumathi Sayani made post

Why has Chinese phone maker Vivo pulled out of IPL sponsorship?

Answer
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shrinidhi Rajan answered.
1 month ago


India’s BCCI could be in for a setback this year as Vivo has pulled out of the IPL sponsorship. BCCI will only be able to get a maximum of Rs.300 crore from a new sponsor as compared to Rs.440 crore it would have earned from Vivo. Due to the ongoing dispute between India and China, Vivo and other Chinese companies are likely to stay away from advertising.

Vivo has taken a hiatus of one year and will take a decision after evaluating the emerging situation between India and China. India has been aggressively cutting off Chinese investments on security grounds. The gap could be filled by FMCG companies. Handset sales have dipped, compelling Vivo to go slow, apart from the border related issues.