InvestorQ : Why does Jubilant Foodworks surged so sharply in the last few weeks and is to do with its proposed Biryani launch?
Chandralekha Desai made post

Why does Jubilant Foodworks surged so sharply in the last few weeks and is to do with its proposed Biryani launch?

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NISHA Nayak answered.
5 months ago
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Jubilant Foodworks touched a record high of Rs.2793 on the bourses and it has been on a roll in the last few weeks. One reason, as you said is the proposed entry into the Biryani segment with a new brand called Ekdum Biryani. It will add a more traditional flavour to its offerings and make it more suited to a wider taste palate in India.

Ekdum Biryani will bring together a selection of twenty different Biryani recipes curated from various parts of India using authentic ingredients and yet affordable. The focus will be on the Delhi/NCR region to begin with. The Biryani delivery market is estimated at Rs.3000 crore. The company has managed to conserve cash by cutting costs in these tough times.

Jubilant has been the biggest success story in the Indian quick service restaurant or QSR space. Interestingly, the post-listing rally in Burger King is only making the pitch more amenable for Jubilant in valuation terms.

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