In a fairly strange turn of events, two major FMCG companies viz. Hindustan Unilever and Emami are locked in a legal tiff over brand names. Hindustan Unilever recently decided to change the name of its Fair & Lovely brand to Glow & Handsome. This was after a huge clamour from activists about how FMCG companies were promoting the idea of fairness.

In a bid to avoid any sexist and racist flavour, HUL opted to change the name of Fair & Lovely to Glow and Handsome. However, Emami objected to this name change as it matches very closely with their existing popular brand, Fair & Handsome. Both are consulting legal experts on whether such ownership is possible over extremely generic terms.