InvestorQ : What is the latest update on the brand war between Emami and Hindustan Unilever?
Rashi Mehra made post

What is the latest update on the brand war between Emami and Hindustan Unilever?

Answer
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Archita Jajjoo answered.
1 month ago


The Bombay High Court has restrained Emami from using the mark “Glow and Handsome” for its grooming, skincare and cosmetic products, which will come as a temporary relief for Hindustan Unilever. Emami had sought to prevent HUL from using the brand.

The problem started a few months back when HUL opted to rename its popular “Fair & Lovely" to “Glow & Lovely" for women and “Glow & Handsome" for men. This was intended to steer clear of any controversy pertaining to skin colour.

In its decision, the Bombay High Court pointed out that HUL was a prior adopter of the “Glow & Handsome" brand name. In the case of Emami, they had admitted to being at the stage of adopting the brand name, which is different from actually launching. The next hearing will be after 2 weeks.