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Arti Chavan made post

What is the implication of Flipkart investing into Arvind Fashions?

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4 weeks ago

Flipkart Group invested Rs.260 crore in Arvind Fashions to buy a minority stake in its subsidiary Arvind Youth Brands, which owns the Flying Machine brand. Flying Machine has been retailing on Flipkart and Myntra for more than six years now. This is another case of the front end digital market place turning backward and taking a stake in a product brand.

Flipkart and Arvind Fashions will identify opportunities and synergies to innovate and develop products having strong value offerings at attractive price points. For Arvind Fashions, the partnership with Flipkart will help accelerate the inevitable online strategy as part of the omni-channel retail approach for Arvind Youth Brands.