InvestorQ : What is the deal between Facebook and Saregama and how do you see the impact?
Riya Dwivedi made post

What is the deal between Facebook and Saregama and how do you see the impact?

Answer
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3 months ago


Global social media leader, Facebook Inc, has entered into a global licensing deal with Saregama. Under this deal, the entire music catalogue of Saregama will be available on the Facebook platform as well as on its video sharing app, Instagram.

Currently, Saregama has a catalogue library of over 100,000 songs from a cross section of genres including movies, devotional, ghazals, regional languages and Indipop. Now users of Facebook will be able to choose from the above catalogue to enrich their social media experience.

This gives access to Saregama to reach out to the crores of Facebook and Instagram users in India. It is a great digital resource for Facebook as Saregama has the largest music archives in India with more than 50% market share.