InvestorQ : What is so special about the digital India that so many global names are getting interested in it now?
Dhwani Mehta made post

What is so special about the digital India that so many global names are getting interested in it now?

Answer
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Khushi Patel answered.
4 months ago


Most global funds see a multi-billion dollar opportunity in digital story in emerging markets and they expect to be at the forefront of the digital shift in emerging markets in general and Asia in particular. History shows that Indian consumers have shown a propensity to adapt faster to digital shifts as evidenced by demat, online trading, app trading and even ecommerce. The arrival of smart phones at cheap rates and unlimited cheap bandwidth has only catalyzed the digital shift. There is opportunity for a bigger wallet share in India. To an extent it must be admitted that the trigger was COVID-19. Here is why. Despite the lockdown and health concerns, Indian businesses managed with good connectivity, cloud computing and decentralized data. Work from home (WFH) suddenly put digital at the centre of work. The telcos are virtually emerging as representative of the big digital opportunity in India.i