InvestorQ : What does the recent tie-up between ITC and Bayer Cropsciences mean for both the stocks?
sara Kunju made post

What does the recent tie-up between ITC and Bayer Cropsciences mean for both the stocks?

Answer
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4 months ago


In a unique partnership of its kind, Bayer Cropsciences has partnered with ITC to extend the reach of its crop protection products through ITC's e-Choupal 4.0 platform. The ITC e-Choupal platform is a farmer information and transaction platform to help them get the best price and quality through the efficient use of technology. Reacting to the deal, the stock price of Bayer Cropsciences touched a 52-week high of Rs.5714. To begin with, this deal would be done as a pilot project in the city of Mysuru in Karnataka before it is gradually expanded to other parts of the country. With COVID-19 disrupting farming operations, this initiative will help farmers avail agri-inputs and advise digitally. This will also be backed up by a joint training program conducted by ITC and Bayer. These training programs will also facilitate retailers to cater to farmer orders placed through e-Choupal. While ITC has also reacted positively to the news, it has a much larger overhang on its shoulder in the form of the cigarette business.