There has been a tie-up between Star Health, an independent insurer, and Karur Vysya Bank to sell policies to bank customers. This will leverage the insurance expertise of Star Health and the bancassurance network of KVB. Now, customers of Karur Vysya Bank will have access to digitally purchase appropriate health insurance plans of Star Health.

Insurance is a key part of financial planning and Star Health will provide a wide variety of need based health insurance policies for the bank's customers. For KVB, it also gives them the opportunity to own the entire customer experience but providing financial planning, financial advisory and fulfilment services for them, building greater stickiness.