Fundamental analysis is the detailed evaluation of the strengths and the weaknesses of the business model of the company. You have just about learnt that equities can generate tremendous profits for you over the long term. But you cannot jump into any stock. You need to take a well thought and calibrated investment decisions. Broadly, you need to consider fundamental factors and technical factors before zeroing in on the stock. Fundamental factors have got to do with the core business of the company. These factors can be quantitative or qualitative.