Let me explain this point with an anecdote from the past. Many years ago I had advised an investor to sell an OTM put on SBI, as the downsides appeared limited. You can imagine my shock, when I was told nonchalantly that he had sold a call, instead of a put, as premiums were higher. He was lucky to have got away with the gaffe, but you may not always be that lucky. A small mistake may have proved disastrous. Similarly, selling an ITM call rather than an OTM call just because you are getting more premiums can also be disastrous because the price may really work against you.