InvestorQ : Is it true that the Kirana Stores have been hit by the COVID-19 pandemic and can Jio Mart make a difference to them?
Neelam Naik made post

Is it true that the Kirana Stores have been hit by the COVID-19 pandemic and can Jio Mart make a difference to them?

Answer
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Priyanka N answered.
3 months ago


Kirana stores have actually market share in the last few months to the tune of 4-6% as the concerns over the lockdown has pushed most of the consumers to the more organized retail supermarkets. That is where a centralized order management system and inventory level monitoring as offered by Jio Mart could be really useful for Kirana stores.

Jio Mart platform will offer to retailers greater demand generation from taking the store online and because it will successfully leverage the massive Jio customer base. The Kirana stores can also earn additional revenues by serving as fulfilment centres for Jio Mart. This could be a way out for these Kirana stores to become profitable in the coming months.

Markets for retail products are undergoing a subtle shift. For example, newer categories are getting created like pre-mixes, spices, health foods, vegan foods etc. There is a willingness among the customers today to pay a premium for packaged grocery products, even when the actual price differential between loose and packaged groceries are as high as 10%. That is a trend that Kirana store scan only play by allying with someone like Jio Mart.