InvestorQ : Is it true that Ratan Tata has invested in a start up business run by an 18-year old? What is the business model that has impressed Ratan Tata?
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Is it true that Ratan Tata has invested in a start up business run by an 18-year old? What is the business model that has impressed Ratan Tata?

Answer
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Anamika Sodhani answered.
5 months ago


It is true that Ratan Tata has invested in a pharmaceutical start-up “Generic Aadhaar” promoted and run by 18-year-old Arjun Deshpande. The 2 year old venture aims to bring affordable medicines to the masses. The start-up sources generic drugs directly from the manufacturer and sells it to retail pharmacies, eliminating 16-20% wholesaler margin. These pharmacies are single medical stores which otherwise face competition from big brands and online pharmacies. Generic Aadhar has already tied up with 30 retailers from Mumbai, Pune, Bangalore and Odisha following a profit-sharing model. Generic Aadhaar will provide all the support to the unorganized sector.