InvestorQ : How will the purchase of GoApptiv have an impact on Cipla?
Chandralekha Desai made post

How will the purchase of GoApptiv have an impact on Cipla?

Answer
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Mitali Bhutta answered.
3 months ago


Cipla will acquire 21.85% in GoApptiv, a digital solutions provider for integrated brand management. The cost of acquisition is Rs.9 crore payable in two stages. This deal will be executed through the issue of compulsorily convertible preference shares in the first round and equity shares in the second round. The deal will be closed over the next 30 days. GoApptiv is a provider of digital solutions for integrated brand sales management, digital marketing and channel engagement for pharmaceutical companies. GoApptiv not only helps in enhancing sales but also in data analytics and in CRM related activities. Cipla will look to this deal to strengthen its partnership so as to enable a wider reach for its key brands in the Tier-3 towns where it is not too active currently. Cipla has been one of the better performers in the stock market in the last few weeks.