InvestorQ : How is Hero Moto planning to push sales once the production starts full-fledged? Will Hero Moto also look to sell its vehicles through online sales?
Arti Chavan made post

How is Hero Moto planning to push sales once the production starts full-fledged? Will Hero Moto also look to sell its vehicles through online sales?

Answer
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3 months ago


As business is all set to start in the auto space, Hero Moto is ramping up its digital offerings. It recently announced the launch of its digital platform, eSHOP, which will eliminate the need for customers to venture into showrooms and the entire purchase cycle can be complicated online itself. Hero Moto has been preparing itself for a sharp fall in walk-ins into its various dealerships in the coming months. The Covid-19 pandemic has resulted in vehicle sales crashing. The speciality of eSHOP is that it enables seamless digital buying experience for the customers. All the purchase related information and actions are built into the system, allowing customers to purchase their preferred motorcycle or scooter directly from the company website. All the data is computed and the options are customized to the requirements of the customer. Hero undertook the initiative taking cues from passenger car makers like Hyundai Motors, Honda Cars etc.