InvestorQ : How do you see the sales of Royal Enfield motorcycles panning out in India?
manisha Kolvenkar made post

How do you see the sales of Royal Enfield motorcycles panning out in India?

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Crowny Pinto answered.
5 months ago
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India’s foremost premium motorcycle manufacturer, Royal Enfield, is expected to report a phased improvement in sales of its motorcycles after nearly 18 months of consistent decline. Royal Enfield is currently part of Eicher Motors. What is interesting is that after the big downward spiral in demand post-COVID, the demand for Royal Enfield products is now back to pre-COVID levels. It is also planning a slew of new launches.

Meanwhile Eicher is also eyeing new markets, outside India, with its middle-weight motorcycles like Enfield. Royal Enfield has seen a great success in its 650 twins which reflects the logic of its export strategy. Global sales matter to the bottom line as export margins are well above domestic margins. It has its first offshore CKD plant in Argentina and plans to set up 3 new plants in Thailand, Brazil and Colombia.

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