InvestorQ : How do you see the prospects of Bata with the aggressive expansion it is planning?
prachi Patwardhan made post

How do you see the prospects of Bata with the aggressive expansion it is planning?

Answer
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sara Kunju answered.
1 month ago


Bata India is planning to open a total of 100 outlets across India during the current financial year 2020-21. This aggression is likely to continue despite the COVID-19 outbreak. Bata currently has 1500 stores across India and plans to add 500 outlets by 2023.

What is interesting is that nearly 80 out of these 100 stores in this financial year will be opened on a franchise basis in tier-2 and tier-3 towns. The idea of focusing on rural areas is because rural India has been less impacted by COVID-19 pandemic and the lag effect.

Bata has also launched mobile stores at large residential complexes and condominiums to offer convenient shopping experience to customers. In addition, Bata has also taken digital marketing initiatives to boost e-commerce sales in the current year.