InvestorQ : How do you see the entry of Amazon Pharmacy into online selling of pharma products?
Deepa Salunkhe made post

How do you see the entry of Amazon Pharmacy into online selling of pharma products?

Answer
image
Arya Nanda answered.
4 months ago
Follow

Amazon India has recently announced the launch if its online Amazon Pharmacy, a market place for selling medicines online. The lockdown had underlined the huge market potential of online selling of medicines and Amazon now comes in direct competition with Netmeds.

For Amazon, the idea is to start with online medicines and then graduate to online consultation, treatment, medical tests. Some of the healthcare start-ups like Practo, NetMeds and Medlife have witnessed a surge in demand in the last few months.

A recent estimated prepared by Red Seer Consulting has estimated that India’s digital health market could grow to a level of $4.5 billion this fiscal, a four-fold growth in just one year. Red Seer has estimated the market to be worth $25 billion by fiscal year 2025.

India is not alone in this trend. Several countries globally are trying hard to shift healthcare delivery on to the internet. Towards that end, they incentivise telemedicine, encourage online medicine bookings and even suggest chatbots to address medical problems.

However, it may not be smooth running. The Indian Pharmacy Association has already protested that Amazon with its deep pockets and aggressive culture could put most pharmacies out of business. The last word may not yet have been spoken.

1 Views