InvestorQ : How do you see Bajaj Auto’s plans enter Thailand impacting its sales and profit numbers?
Archita Jajjoo made post

How do you see Bajaj Auto’s plans enter Thailand impacting its sales and profit numbers?

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Rashi Mehra answered.
8 months ago
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Bajaj Auto is all set to enter Thailand with its premium motorcycle brands like KTM, Husqvarna, Dominar and Pulsar by July. Currently, Bajaj is only present in the Philippines in the ASEAN region but is keen to add its presence across Thailand, Indonesia, Vietnam, Myanmar, Cambodia etc. The company plans to foray into the sports category with premium brands such as Dominar and the Pulsar NS range leading the charge. Bajaj has also identified dealers and setting up of the network is underway. The Asian region is still dominated by Japanese automakers. Bajaj three-wheelers already have a presence in the Philippines, Cambodia and Myanmar. Asia offers a good de-risking for Bajaj Auto as its predominantly African exports are under strain due to weak oil prices and wobbly currencies. Exports are critical for Bajaj as, in the last fiscal year a 10% growth in motorcycle exports cushioned the impact of a fall in domestic sales.

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