InvestorQ : How do you see Asian Paints foray into sanitary products? Do you see value addition for the stock price from hereon?
prachi Patwardhan made post

How do you see Asian Paints foray into sanitary products? Do you see value addition for the stock price from hereon?

Answer
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4 months ago


Hygiene products appear to be the in thing as Asian Paints has made its foray into the hand and surface sanitizer segment by launching Viroprotek range of products. The entry into the segment is aimed at supporting the government in its various measures towards COVID-19 relief. It also addresses the huge opportunity of hand and surface sanitization in these testing times. The product will be manufactured at the company's existing plant at Ankleshwar in the state of Gujarat. The company has already obtained all necessary statutory approvals and permissions for the same. The top management of the company has also commented that it has been working in the health and hygiene space for some time and had already introduced earlier Royale Health Shield to provide bacterial protection for homes. This move allows Asian Paints to tap the huge potential in the house sanitation segment and also address the growing requirement of hand and surface sanitizers for increased protection. Asian Paints is also working with several NGOs for providing food, masks and sanitizers. It not only diversifies its core decoratives portfolio but also gives them a foothold in a fast growing and a logical extension segment.