InvestorQ : How did Parle manage to show record sales at a time when all the FMCG companies were struggling to grow their top line?
Priyanka N made post

How did Parle manage to show record sales at a time when all the FMCG companies were struggling to grow their top line?

Answer
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NISHA Nayak answered.
3 months ago


Parle Products logged record sales of its Parle-G biscuits in the midst of the Coronavirus lockdown. Most households stocking up during the pandemic preferred the reasonably priced Parle-G biscuits. In many cases, it also became staple food for people trying to reach far off villages with hardly any food available along the way. It managed to eke out a market share of 5% in the biscuit segment. Most government agencies and NGOs working to distribute food relief packages during the pandemic preferred the Rs.2 value packages as it offered value for money as well supplying the necessary level of glucose. Insiders at Parle admitted they had not seen this level of growth in the last 3 to 4 decades. The fact that Parle-G has longer shelf life compared to other biscuits also helped. Parle managers also commented that people consumed more of these biscuits when they were forced to stay at home.