A monopolist is a company or business that virtually controls the supply in a particular industry. However, of late companies are trying to create value by carving niches out of the overall market and create a unique monopoly profits in a particular sub segment. The good thing is that this does not really attract the attention of the CCI or the government but enables the company to maintain healthy valuations in such cases. This is only possible where the product can be clearly differentiated and the value proposition can be explained and communicated to the customer.