It is surely here to stay and it will only become more powerful in the years to come. The bottom-line is that online trading empowers retail investors like never before. As a customer you do not have to worry about being discriminated by the dealer for the size of your trading volumes. You can do the research, decide the price, decide the quantity and execute the entire transaction end-to-end from the comfort of your home or office. This empowerment is critical because it not only opens up a wide market for equities, but also ensures easy on-boarding of customers into equities.

Broking online has also evolved over time. There have been mistakes along the way and brokers, investors and exchanges have learnt along the way. Over the last many years, the broking industry in India has gone through a variety of crises. The biggest refrain has been the doubts in the minds of retail investors that they were not getting a fair deal in the equity markets. Not any longer. Online trading has ensured that the retail investor is empowered like never before. It is the future of equity market trading. It is also a golden opportunity for investors to take full control over their trading performance. The customer may finally be the king. Now, you can no longer blame the broker so online trading is also a responsibility on you.